When it comes to getting started with your own marketing campaign, getting everything you need in place ahead of time can be really challenging. So in this blog, we take a look at a set of practical social media planning tips you can follow to help you bring your social media campaigns to life, grow your business and still have plenty of time left over to invest in the good things in life!
Your social media marketing
Communicating and engaging with your audience is part art, part science as this article by socialbakers.compoints out. It’s a process of combining social media strategy, knowing your audience and then developing content that is in alignment. You can think of it as the equivalent of in person networking, if someone pays you a complement, then it’s only polite to reply with a “thank you.” The same goes for your social media channels, when someone leaves a (positive) comment, it’s the equivalent of a complement. Engaging with them from here lets them know you have taken the time to read and think of a response to them – opening up future opportunities for them to do it again. And after a few warm engagements, they are more likely to become part of your community.
Social media strategy
In Hootsuite’s How to Create a Social Media Strategy in 8 Easy Steps article, they define a social media strategy as:
“…a summary of everything you plan to do and hope to achieve on social media.”
And essentially, this really is where to begin in creating your own strategy. Start by asking yourself “what are my business goals over the next twelve months from today?” and then begin to break down how you’re going to communicate with your audience to achieve that. So, for example, if you are in the process of building your cakes-by-post business, maybe you need to start with promoting pictures of your most recent bakes, and then some testimonials to go with them to show people how you work, and what they can expect when they order from you. Now you can start to build the business posts for social media which will help you connect and engage with your audience.
Planning business posts for social media
OK, it’s not rocket science, but it does require your time, attention and creativity. Thinking of messages to communicate out to your audience which aren’t just a “me fest” is tough, especially when you do what you love and want to talk about it all of the time. This is where planning your posts ahead of time is really helpful. We support a number of clients with their own social media content calendar, a helpful week or month to view document which sets out what type of content to post and when. It’s easy to do, we recommend starting with a 5 column x the number of platforms you use table to cover a regular working week. You can sketch it out or build one in Word or Excel. Use it to set up themes like “personal post” or “helping post” (where you share a friend or peer’s content), means that you can easily plan what you’re going to say. It doesn’t have to be a long post, a brief line and a link is all takes – and who knows, your friend may even repay the favour!
So hopefully these social media planning tips have got you thinking about how you can start to reach out and engage effectively with your audience. Over time, as your business grows you may even decide you want to continue expanding your enterprise through the services offered by a digital marketing agency.