If you are a creative marketing professional, it goes without saying that you will have been through the feedback experience once or twice. In an ideal world, your feedback would be straight forward, joyful and leave you glowing with a sense of achievement. But it doesn’t always go that way – and that’s OK in the bigger picture of building a creative career. It can be a great opportunity for learning and development. It can also be a great segue into building the business processes which can save you time, money and amendments.

There are a few things which can help us as creatives, so that we can connect to what our clients have in mind when they describe their vision – before we hand back the visual interpretation. These are our three top tips for helping creatives tee up for giving and receiving better feedback…

1: Research, research, research…

Did we mention research?

Design your creative brief and use it as a record of what was said. This might seem like an obvious first step, but fail to prepare and prepare to fail! This has really been a great asset in the years gone by and continues to pull its weight as a great business tool for our digital marketing agency. If you can work systematically through the most important information you need to capture from your client before you even think about opening Adobe CC or picking up your camera, you will be able to eliminate a good number of potential amendments after your concept/project has been developed. We use an interview process which we transcribe as we go, meaning that we have a working document that the client can see, review and amend before we commit any ink to paper.

Stuck for time? Then check out this link to get you started with your creative brief template

2: Show and tell…

This is a great opportunity to build your relationship with your client by asking them to pick three examples of artwork they love. It can be a logo, website, portrait shots or product shots. This exercise helps to warm up the conversation and really get to know what your client considers to be an excellent example of the kind of work you’ve been commissioned to create. It means that you can get started tuning in with the overall look and feel they are reaching for, but remember, this is just a starting point and conversation opener!

3: Keep talking…

Designing, planning and implementation all need input from you and your client and this is especially important when we are commissioned for our House Specials. Booking regular review calls ahead of time at the beginning of the creative process shows your client that you are serious about helping them realise their vision, and move their business forward. It’s also a great opportunity to keep the conversation going and even do partial reviews of work as you go – meaning that feedback isn’t saved for the end of the project, but a gradual process you work on over time.

Hynek Associates is a full service digital marketing agency, helping owner managed businesses and SME’s drive their marketing campaigns through social media, creative assets and websites. Interested in finding out more? Click here to book a free, no obligation Discovery Call.

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